The Tag Manager Server
is now continued as
DLYX The DataLayer Proxy!
Tag Manager Server Demo - Client vs Server-side Tracking:
Google Analytics + Google Tag Manager vs. Tag Manager Server
Chrome without Tracking Protection
Result: Tracking works quite normally
Firefox with AdBlocker
Result: GTM is running, but Analytics tracking is blocked
Brave Browser
Result: GTM and Analytics tracking is blocked
Page Examples
Open different Browser and check this Analytics tracking methods with different browser settings like ITP or ETP and activate common blockers like AdBlock or Ghostery.
Homepage Content Page Contact & Conversion EEC Product Detail + AddToCart EEC Checkout SuccessDataLayer Data for active Page Example
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
"pageType": "contact",
"visitorType": "external"
});
window.dataLayer.push({
"event": "uaData",
"eventCategory": "conversion",
"eventAction": "form.sent",
"eventLabel": "Conversion ID:1713620045"
});
Tracking Request Results
Your User-Agent: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
Google Tag Manager + Google Analytics
Google Analytics Requests:
Tag Manager Server
server-side Google Analytics Requests:
The Tag Manager Server moves most tracking scripts from the browser to a server. The processing of the DataLayer works like the Google Tag Manager — of course all e-commerce events are taken into account.
More informations: www.tagmanagerserver.com
